‍MUNICH & LONDON, June 3, 2025 — Great Hill Partners (“Great Hill”), a private equity firm that invests in high-growth and disruptive companies, today announced that it has acquired a majority stake in Peter Park System GmbH (“the Company”), a leading provider of digital parking solutions. Great Hill's investment is intended to accelerate the expansion of Peter Park's sales activities and technology, strengthen the company's market presence and continue to drive forward its ambitious growth strategy. As part of the investment, the family office of the ArbaNova Family Foundation will take on an additional minority stake. Maximilian Schlereth, co-founder and CEO of Peter Park, and the founding team — Patrick Bartler (COO), Stefan Schenk (CCO) and Christoph Heinle (CTO) — will continue to lead the company and remain involved in the company. With Great Hill's investment, Peter Park's total growth capital rises to over 100 million euros.

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Peter Park is a technology company based in Munich. With its fully digital, seamless platform, the company is redefining urban parking space usage off the street. For a long time, this sector was limited by analog systems, high operating costs, and inefficient revenue models. Peter Park enables customers from various industries, including retail, healthcare, and tourism, to optimize their operations, increase efficiency, and improve customer experiences. The company currently serves over 450 customers and more than 90,000 parking spaces in Germany, Austria, Switzerland and has achieved organic growth of 274% per year since 2021. Peter Park is thus decisively driving forward the digitization of urban mobility.

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“We believe Peter Park is redefining what modern, digital parking can look like,” said Drew Loucks, managing director at Great Hill Partners and head of the firm's London office. “We see enormous growth potential in this market and are convinced that Peter Park clearly stands out from the competition with its highly developed platform, seamless implementation on site and a consistently customer-oriented approach. We are looking forward to working with Maximilian and the Peter Park team to pursue their goal of turning traditional parking spaces into connected, revenue-optimized mobility centers. ”

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“Cities across Europe are under increasing pressure to reduce traffic jams and use limited urban space more intelligently. The need for scalable, digital parking infrastructure has therefore never been more urgent,” said Schlereth. “We are delighted to welcome Great Hill as a partner with real added value. Their proven track record of scaling companies — through effective go-to-market strategies, extensive operational expertise, and access to experienced growth partners — makes them the ideal partner for our next phase. With their support, we believe that we are well positioned to expand our sales team, expand our market presence, and tap into new areas of growth. ”

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Great Hill's investment in Peter Park builds on the firm's recent momentum and activities in the UK and continental Europe since the London office opened in 2023. Great Hill has recently made several investments in the region, including Vivup/Perkbox, BigChange, and Dealfront.

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About Great Hill Partners
‍Founded in 1998, Great Hill Partners is a private equity firm that specializes in investing between $100 million and $500 million in high-growth companies in software, financial services, healthcare, consumer goods, and business services. With offices in Boston and London, Great Hill has more than $12 billion in raised capital and has invested in more than 100 companies. The firm has a proven track record of building long-term partnerships with entrepreneurs and providing flexible resources to scale medium-sized companies. Great Hill was recognized for its industry leadership and was in the top five HEC Paris-Dow Jones mid-market and large buyout performance ranking lists from 2021 to 2024. For more information, including a list of all Great Hill investments, visit www.greathillpartners.com.

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About Peter Park
‍Peter Park System GmbH is a leading provider of AI-based digital parking infrastructure that transforms conventional parking spaces into fully automated, intelligent mobility centers. Founded in Munich in 2019, the company is replacing outdated systems — such as paper tickets and physical barriers — with proprietary license plate recognition technology (ALPR) and a scalable, cloud-based platform. The system is designed for maximum operational efficiency and minimal disruption and enables seamless, continuous automation of entire parking portfolios. Peter Park offers drivers a first-class customer experience and provides property owners, municipalities, airports and healthcare facilities with centralized control options, real-time analytics and flexible monetization tools. The company is active in Germany, Austria, Italy and Switzerland and is at the forefront of digital transformation in the area of parking and mobility. It is thus shaping the future, how people arrive at their destination and set off. For more information, see https://en.peter-park.de/.

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About ArbaNova
‍Founded in 2017 by entrepreneurs Marianne and Reinhold Barlian, the family foundation invests in medium-sized companies and start-ups through its venture arm.

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Press contact:
‍For Great Hill Partners
FGS Global
‍greathill@fgsglobal.com
‍+ 1 212 687 8080

by Peter Park
Press and communication
‍presse@peter-park.de
‍+49 152 23087890