Supermarket: Parking outside opening hours

Parking at the supermarket at night

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With digital parking management from Peter Park, retailers keep control of their car park while drivers use the supermarket site outside business hours. The technology is straightforward: vehicle licence plates are captured in a data protection compliant way on entry and exit via a licence plate scanner. Retailers manage the parking area in the connected software.

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Turning empty spaces into revenue where parking is scarce

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City centre at night: supermarket car parks stand empty while there is barely a gap left at the kerbside. Frustrated residents circle ever wider in search of a free space. Shared use of parking areas, for example at supermarkets or DIY stores, can provide relief. 

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Drivers, retailers and residents all benefit from this arrangement: motorists are spared the search for a space, which avoids unnecessary emissions. That takes the pressure off residents. And supermarket operators open up an additional source of income. 

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The next morning the space is available to customers again. Thanks to modern parking apps and the Peter Park System, supermarket operators can introduce night-time parking with minimal effort, and drivers book a free space spontaneously whenever they need one.

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How it works: modern licence plate scanners instead of barriers, sensors and parking discs

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Using scanners at the entrance and exit, the Peter Park System captures the licence plates of passing vehicles in a data protection compliant way and calculates their parking duration from this. The company works with well-known parking app providers. Drivers who want to use a free supermarket space at night or on a Sunday can therefore simply buy their parking authorisation in an app by entering their licence plate.

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Licence plate recognition matches the vehicles actually parked against the parking authorisations issued. In this way the Peter Park System checks that only vehicles whose drivers have paid are on the car park. It also monitors that vehicles do not exceed the permitted parking period, for instance that they only park outside the opening hours of the adjacent supermarket. This function can of course also be used during the day to enforce maximum parking durations without parking discs.

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Additional income without the effort: app-based parking at the supermarket

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When supermarket operators make their parking areas available to paying drivers at night, they not only help residents – who are potential customers at the same time – find a space, they also generate additional income. This is particularly worthwhile for local food retailers in densely populated city centres, where empty parking areas are especially costly given high prices per square metre. Around these shops there is often a shortage of spaces for a steadily growing number of vehicles. So the demand for this kind of parking should be there.

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With solutions such as the digital, barrier-free parking management system from Peter Park, retailers open up this new revenue stream without major investment, because very little hardware is needed on site. All it takes is cameras at the entrances and exits. Maintenance and servicing costs are correspondingly low. A clearly structured software is available for managing the parking area, and it also gives operators access to analyses such as the occupancy of their car park.

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Night-time supermarket parking benefits residents and retailers alike

Free parking spaces are in short supply at night and at weekends, above all in inner-city residential areas. Operators of supermarkets in these areas can help remove that shortage with little effort by making their parking areas available to drivers at night. With a digital, barrier-free parking management system like the one from Peter Park, they always keep an overview of their site and can operate it with minimal investment while generating additional income.

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