Implement parking space management simply, quickly and cost-effectively.

Manage parking spaces digitally and benefit immediately

Public parking spaces and parking garages constantly generate costs: operators must clean and maintain them, illuminate them and ensure that they comply with regulations such as the Parking Space Ordinance. However, not all parking areas use a parking management system, although operators could use it to enforce a maximum parking period or generate additional income. Is a lack of know-how and the fear of additional personnel, time and investment the reason for this?

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Then it's worth taking a look at the world of digital, barrier-free and ticketless parking space management! Solutions such as the Peter Park system work with automatic number plate recognition and therefore require hardly any hardware on the surface. This means that they are not only extremely cheap to buy, but also require virtually no maintenance or repair. As a full-service solution, they generate almost no workload, as the provider takes over the operational operation.

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Challenge: Balancing user satisfaction and cost recovery

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Unmanaged and unmonitored parking areas are often used as customer parking spaces, or are located at leisure facilities, hotels or hospitals. One reason is often that parking lot management is not part of the core business of those who offer these parking spaces or is not in their focus. In addition to feared costs and expenses, the introduction of a parking fee or a maximum parking period here is also hampered by a drop in visitor and employee satisfaction. On the other hand, without control, parking lot owners cannot ensure that only those who use the parking area for which it is intended. Other vehicle drivers then often park their cars, motorhomes and trailers here permanently, which means there is no parking space for the actual users, which can lead to lost sales and great dissatisfaction among customers, guests, patients and employees.

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In order to keep parking space free for these user groups, various parking space management systems are available: Parking providers can introduce a barrier-based solution so that exit is only possible after payment of a parking fee or ask parkers to lay out a parking disc, which is controlled by personnel in order to enforce a maximum parking period.

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However, these solutions reduce the comfort of parking users and require high investments or long-term personnel costs. On the other hand, digital, barrier-free parking management systems such as the Peter Park System offer a user-friendly and cost-effective long-term alternative.

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What is digital, barrier-free parking space management and how does it support parking satisfaction?

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In the digitally controlled parking process, cameras scan the license plates of incoming and outgoing vehicles in accordance with the GDPR (European General Data Protection Regulation) and calculate the parking time from this. The system compares the actual parking time with either the maximum parking period or the paid parking fee. Parking people pay by entering their license plate at the vending machine in cash, by card or via NFC (Near Field Communication), conveniently online or via various partner apps. Parking violations — when parking people do not pay their parking fee or remain in the parking area beyond the maximum parking period — are followed up. This makes the parking area unattractive for wrong-way parkers and more parking spaces are available for those for whom the parking area is intended.

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Eliminating barriers creates a convenient and seamless parking experience for visitors by driving in and exiting without stopping and avoids the formation of backlogs during peak hours. This also makes a small contribution to reducing CO2 emissions in the parking area. In addition, avoiding barrier systems saves resources, as components susceptible to wear are reduced. Tickets will also no longer be available in the future, which saves paper and waste. By eliminating barriers and tickets, there are also hardly any investment and operating costs.

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The right parking system for every industry

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Every parking area is different — which is why Peter Park's portfolio includes both systems for parking monitoring and parking space management. Parking space owners with various challenges can thus easily achieve their goals:

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• Retailers such as supermarkets, furniture stores and hardware stores are introducing seamless monitoring of maximum parking times, which of course does not apply to employees. This solution has, for example, the OBI market in Bremerhaven dialed.

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• Restaurateurs who have more parking space available than is used by restaurant visitors combine a free outdoor parking period — which they extend for their guests if necessary — with paid parking.

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• With the Peter Park system, hotels offer their guests seamless check-in: Without having to register at reception in advance, they drive straight into the garage, park completely relaxed and only complete the formalities afterwards. So has that Hôtel NH Hamburg Altona optimizes its parking space management.

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• Clinics and medical centers that offer patients and employees free and nearby parking spaces and also want to operate their parking areas to cover costs, are also achieving this with the help of barrier-free parking space management. Emergency services can therefore travel freely at all times. In medical emergencies, tracking of parking violations may be suspended after careful consideration. Die Arberland Clinic in Viechtach has decided to implement such a solution.

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• Leisure facilities such as mountain railways, whose parking areas are often occupied by hikers or ski tours who do not buy a lift ticket, also manage their parking space easily with the Peter Park system. Due to the absence of barriers and flexible payment options, peak times are no longer a requirement. Customers of the cable cars receive a discount and parking is discounted or free of charge. For example, this solution is relied on by Söllereckbahn in Oberstdorf.

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• Parking management with the Peter Park system is also suitable for swimming lakes and beach resorts. Operators can therefore easily offer day tickets for those who are planning a day at the beach, but also billing by the minute when swimmers are just looking for a short cooling off and leave the parking area after a short time. The municipality of Gimbsheim in Rhineland-Palatinate, for example, uses the Peter Park system to operate parking areas on Pfarrwiesensee.

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Introducing parking management: the process in 5 steps

If you are managing your parking site for the first time, it is best to proceed step by step:

1. Define the goal: Should the site stay free for customers, guests or patients, should it generate revenue, or both? This determines whether a maximum parking period, parking fees or a combination makes sense.
2. Define user groups and rules: Who may park free of charge, who pays, who gets a discount? Typical groups are customers, employees, guests, patients, suppliers and residents.
3. Assess the site: Together with the provider, entrances and exits, camera locations and payment options are defined, such as payment machine, online or app.
4. Install and put up signage: Cameras are mounted at the entrance and exit, and signs explain the rules. In most cases, no construction work is needed.
5. Launch, inform, evaluate: Drivers are informed about the new rules. In the software, operators see occupancy and parking duration and adjust tariffs as needed.

What should you look for when choosing a provider?

Parking systems differ greatly in cost, effort and convenience. These questions help with the comparison:

• Investment: Do you have to buy hardware, or does the provider cover the costs?
• Operation: Who takes care of billing, queries from drivers and following up on violations?
• Payment options: Can drivers pay in cash, by card, online and via app?
• Flexibility: Can free parking time, tariffs and authorisations be set per user group and changed later?
• Maintenance: How many wear-prone parts does the system have, and who is responsible in the event of faults?
• References: Is there experience from your sector, such as retail, healthcare or tourism?

The comparison of parking systems offers a direct comparison of barrier, sensor and licence plate recognition.

How do you keep drivers satisfied after the introduction?

Customers and employees notice a new rule in the car park immediately. With a few measures, it will still be well received:

• Free parking time for customers: A free maximum parking period keeps unauthorised parkers away without asking customers to pay.
• Extension on site: If shopping takes longer, the free parking time can be extended in the store, as at the OBI store in Bremerhaven.
• Discounts for customers: Customers of the Söllereckbahn park at a reduced rate or free of charge.
• Inform early: Notices, information on the website and clear signs at the entrance explain the rules before they apply.

The article Costs in parking management and the savings calculator show what parking management costs and how much you can save.

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Parking space management — exploiting potential efficiently and in a user-friendly way

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Digital, barrier-free parking systems, such as the Peter Park System, offer an effective solution for managing parking spaces in a resource-saving and cost-effective way. Automated number plate recognition eliminates the need for expensive barrier systems and complex maintenance. As a result, such systems can be installed quickly and easily. Parking users benefit from a smooth and comfortable parking experience as backlogs are avoided. Operators incur hardly any costs and they reliably keep their parking spaces free for target users.

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The Peter Park system is therefore suitable for previously unmanaged parking areas in various industries, which now want to use them more efficiently: from retail and catering to hotels and healthcare facilities to leisure facilities and municipalities. With digital parking management, operators can generate revenue while ensuring user satisfaction.

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