‍‍Attractive destinations and higher profitability — this is how tourist communities benefit from digital parking solutions

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Once at the destination of their trip, holidaymakers sometimes expect frustration instead of joy: heavy search traffic, overcrowded parking spaces and traffic jams in front of barriers and in the streets. If there are no vacant spaces available or poorly marked, the rate of wrong-way parkers increases. These factors also represent burdens for municipalities and can have a negative impact on the visitor experience and the quality of life of the villages. The administration and control of parking areas through barrier systems causes high purchase, maintenance and repair costs. This, as well as the use of human resources to track down wrong parkers, creates economic burdens for communities. Digital parking management systems enable tourist communities to manage their parking areas efficiently and profitably and to relax the situation in the villages.

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Less search traffic and backlogs for a stress-free visitor experience

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‍In search of parking spaces, holidaymakers often make several rounds through villages or wait in front of barriers to enter a parking lot. As traffic volumes increase, noise and CO2 emissions are also increasing. If parking areas are managed digitally, barrier systems are omitted and parking people can drive directly into and leave the areas. The license plates of the vehicles are Recorded by cameras in compliance with GDPR. In contrast to areas for which parking people have to buy a parking ticket in advance and decide on a specific period of time, they are flexible here and do not have to return to the vending machine in between if they want to park spontaneously for a longer period of time. This is convenient for guests; municipalities benefit from the income generated by the precisely calculated parking time. Fewer backlogs relieve the urban situation and ensure a stress-free visitor experience. In combination with parking guidance systems, search traffic can also be reduced, as visitors can target free parking spaces in a targeted manner.

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Expensive and maintenance-intensive barriers are eliminated

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Barrier systems in parking lots not only cause backlogs in villages, but are also a cost factor that should not be underestimated. In addition to high purchase prices, there are always costs for maintenance and repair of the systems — are the Barriers broken, parking spaces can be entered and left uncontrollably, meaning that income required from parking fees is lost. With automatic license plate recognition of a digital parking solution, classic barrier systems become obsolete — this saves municipalities avoidable expenditure.

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Easy tracking of wrong-way parkers

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‍Bad parkers not only annoy residents in tourist communities, but also have a negative impact on the economic efficiency of the villages. “In the past, we had to send staff to check whether all parking people had purchased a ticket. This gave wrong-way parkers plenty of leeway and some took advantage of this in the hope of not being controlled,” says Matthias Weckbach, acting mayor of the municipality of Bodman-Ludwigshafen on Lake Constance until June 2023, which has digitally managed a total of four parking spaces since August 2022. Thanks to the digital parking management system, the Parking space control now efficiently and profitably. Tracking is automated on the digitized parking areas: “We invest the additional income and saved expenditure in measures in the municipality to improve the town's offerings and visitor friendliness.”

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Added value for hotels and their guests in tourist communities

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Convenient and easy parking facilities are a must for guests who travel to the hotel by car and can even be used as a selection criterion. Hotels within tourist communities depend on efficient and functioning parking space management and benefit from synergies. Equalized search traffic and eliminated backlogs make guests' arrival and departure pleasant and improve their holiday experience, which motivates them to come back again and to rate the hotel positively.

“As a hotelier, it is very important to me that heavy search traffic in Bodman-Ludwigshafen is reduced during peak hours and generally on weekends or public holidays. We see the digital management of parking spaces in the municipality as a great opportunity to overcome this challenge. This relaxes the entire town and makes it more attractive for guests,” says Armin Belz, hotel manager at the “Hotel Anker” in Bodman-Ludwigshafen about the implementation of the digital parking space management system including parking guidance system in the municipality.

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Satisfied guests through smart parking solutions for hotels

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A successful vacation requires more than an attractive destination and a beautiful room with a view — heavy search traffic and traffic jams in tourist communities are not only a stress factor for day visitors, but also have a negative impact on the impression of overnight guests. The digital management of parking spaces and factors, such as less search traffic within tourist communities, therefore also have a positive effect on hotel guests. If you get a good impression of the accommodation even before you actually check in, nothing stands in the way of a relaxed start to the best time of the year.

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Smooth arrival for guests and relief for hotel employees

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Arriving in front of the hotel after a long drive and waiting in front of a barrier until the parking or underground car park can be entered does not make a positive impression on guests. It is often necessary to ring a bell so that reception staff open a barrier or a roller door — if they are busy with other guests or on the phone, the waiting time in front of the barrier is unnecessarily delayed and causes annoyance. A digital parking solution relieves hotel employees, who can instead dedicate themselves entirely to the guests in the house, while holidaymakers can easily enter and leave the parking area. At the same time, hotel operators benefit economically from the elimination of cost-intensive barrier systems.

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Easy mixed use of parking spaces

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Parking areas belonging to hotels are often affected by mixed use, as they are not only used by guests, but company employees also depend on parking spaces, especially at hotels that have poor connections to the public transport network due to their location. The use of a digital parking space management system is the ideal solution for hotel operators to generate optimal utilization of parking spaces, for example by designating parking spaces for employees whose license plates can be stored and managed in the dashboard.

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synopsis

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Digital parking management systems offer tourist destinations and hotels the opportunity to increase their attractiveness for holidaymakers and residents while increasing profitability. The elimination of barrier systems reduces search traffic and, above all, eliminates the backlogs that have formed before them so far. At the same time, expenses for maintenance and repairs of the systems are saved. Another advantage is the ability to automatically track wrong-way parkers. This not only generates further income, but also reduces expenditure on personnel, which can be invested in upgrading measures by municipalities. Local hoteliers, such as Hotel Anker in the tourist town of Bodman-Ludwigshafen on Lake Constance, benefit from the synergies of digital parking solutions. A pleasant arrival and departure has a positive overall effect on the visitor experience and motivates guests to come back again. If digital parking management systems are used in hotel parking areas, companies not only benefit from economic benefits by saving costs for barrier systems, employees do not have to deal with opening and closing barriers, but can dedicate themselves entirely to hotel guests, while arrivals or departures can leave the areas easily and without waiting time.

But it is not only touristic communities and hotels that benefit from the use of digital parking solutions, but also leisure businesses such as mountain railways and Lakes and swimming pools use the systems to ensure greater customer satisfaction and higher sales, especially during off-season.

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